PROforma Pow-Wow

Tradeshow Marketing

Tradeshow Marketing Can Make or Break Presentation

When it comes to marketing your business, participating in a tradeshow is one way to get your name in front of a lot of potential customers. However, tradeshows typically are not cheap and in addition to paying for the space, you have to have quality marketing materials to hand out to attendees as well as pay for the employees working at the show. With all of this expense for a tradeshow, marketing has to be on top of the game to drive visitors into your booth.

It will make no difference what you’re selling, product or service or how good your program is. If you can’t draw visitors into your booth you will have wasted a lot of money on time and materials. The only way to get a return on your investment (ROI) is by having visitors stop and learn more about your business. However, at a trade show that has possibly hundreds of vendors, many offering the same or similar services, getting some of the thousands of visitors to stop requires tradeshow, marketing of something that set you apart from everyone else.

Steps Involved in Printing

Quality Printing Is A Multi-Step Process

In business, printing is not something done with pencils the size of tree limbs. Those are left to those just learning to write. Printing can take different forms, from letterpress to offset printing, including web offset and screen print., and in order to have any product turn out as expected, there are certain steps that must be taken, and in the right order.

Without getting into a discussion on the different types of printing, the methods of preparing a job for reproduction, follows very similar methods. The first step is in the development of a concept. Many times it begins with a sketch on a napkin or on a paper lunch bag. The idea is born and then refined in trying to get the message correct and determine to whom that message applies and who will benefit the most from receiving it.

Why should I use Promotional Products?

David Blaise an industry consultant always talks about the MVP's of marketing.

1. Create a compelling message
2. Determine which marketing vehicle you will use to get your message out
3. Create a list of people you would like to get your message.

A lot of times using a promotional product along with your message can be one of the best vehicles you use. The Promotional Products Association (PPA) has done a study indicating that 76.1% of respondents recalled the advertisers name on a promotional product that they had received in the past 12 months. Additionally, 75.4% of respondents said they kept their promotional product because it was useful.

How powerful is that?The $1.99 you spent on a promotional item to be mail out to 500 people stays with 75% of the people you just sent it out to for 1 year. Consider the return on your investment?

Welcome to day one!

Today is the first day of my new blog.  I have been contemplating doing this for over a year now.   I finally made the decsion to move ahead.

Over the next couple of weeks I will be providing you with all kinds of information on marketing, printing, e-commerce, and a new products page.  I hope you will come back to visit often.