Tradeshow Marketing Can Make or Break Presentation
When it comes to marketing your business, participating in a tradeshow is one way to get your name in front of a lot of potential customers. However, tradeshows typically are not cheap and in addition to paying for the space, you have to have quality marketing materials to hand out to attendees as well as pay for the employees working at the show. With all of this expense for a tradeshow, marketing has to be on top of the game to drive visitors into your booth.
It will make no difference what you’re selling, product or service or how good your program is. If you can’t draw visitors into your booth you will have wasted a lot of money on time and materials. The only way to get a return on your investment (ROI) is by having visitors stop and learn more about your business. However, at a trade show that has possibly hundreds of vendors, many offering the same or similar services, getting some of the thousands of visitors to stop requires tradeshow, marketing of something that set you apart from everyone else.
If you sent invitations to existing and potential customers, have an entry form on the invitation for attendees to fill out with name, address and any other information you will need for follow up tradeshow marketing. Make it clear on the entry form exactly what the prize will be and when it will be announced and how the winner will be notified. They may be enticed to visit your display, if for nothing else but to drop off the entry. When they do is the time to work them into your offering.
Make Presentation Inviting To Potential Visitors
One of the biggest mistakes made by presenters at tradeshows are the people they choose to work the booth. They should be the best people you have, friendly, knowledgeable and outgoing. The ones who want to just sit behind a table can absolutely ruin your tradeshow marketing plan, as visitors may think they are not interested in meeting new people.
Regardless of the business you are in, have them dress professionally. The people sitting behind the booth should represent your company. They must reflect the integrity and intelligence and be bright enough to talk about your firm.
While an entry blank for a drawing to win a new car and the bowls of candy or other give-aways on the table may invite visitors into your booth, if is manned by malcontents dressed like they’re ready for a game of street hockey, your tradeshow marketing efforts will never score a goal.
Comments