Why should I use Promotional Products?

David Blaise an industry consultant always talks about the MVP's of marketing.

1. Create a compelling message
2. Determine which marketing vehicle you will use to get your message out
3. Create a list of people you would like to get your message.

A lot of times using a promotional product along with your message can be one of the best vehicles you use. The Promotional Products Association (PPA) has done a study indicating that 76.1% of respondents recalled the advertisers name on a promotional product that they had received in the past 12 months. Additionally, 75.4% of respondents said they kept their promotional product because it was useful.

How powerful is that?The $1.99 you spent on a promotional item to be mail out to 500 people stays with 75% of the people you just sent it out to for 1 year. Consider the return on your investment?

Here is just one example of how a promotional product can work. I gave out (for my own marketing) a highlighter that stands on your desk top and has a happy face. My message to my prospects and clients was "We highlight your company". I got a tremendous response from this promotion. People called to say how much they just loved the item and that is put a smile on their faces. Others called to place orders for that very product, and others called because they received it and now needed to order a promotional item for their company for a project that they were working on.