PROforma Pow-Wow

All About Promotional Products

Considering a promotional item for your next marketing effort?  The Advertising Specialty Institute (ASI) recently conducted a study of end-buyers and promotional products they received, and the findings may help steer your decisions. 

If you are wondering whether or not the promotional products you distributed had a shelf life, you will be happy to learn that 81 percent of promotional products were kept by the recipient because they were considered useful. And most of the recipients – 62 percent – did business with the advertiser on a product after receiving it.  Promotional products work!

New Page on Proforma Pow-Wow

Today we've launched a new page on our site -- Case Studies -- that gives examples of how different marketing needs and issues have been addressed by individual companies.  We hope that you'll be able to use this information to learn more about the latest trends in the marketing industry.  We also think that these case studies might spark an idea or two for your next marketing campaign!

Visit the new page by clicking here.