PROforma Pow-Wow

Reference Guide for Wide & Grand Format Printing

I am posting this guide so anyone who needs to purchase wide format printing for their company/organization will quickly and easily understand it.  I will be posting this information over the next several days.  

Content to be discussed:

- Wide Format Inkjet Terminologies

- Wide Format Laminating

- Wide Format Mounting

- Grand Format Inkjet Terminologies

- Grand Format Finishing Options

- Wide Format Photographic Imaging Terminology

- Photographic Imaging Finishing Options

- When do Wide and Grand Format Prints apply

Wide Format Wide Format Inkjet Terminology

Definition: Inkjet Printing

Street Verbiage = HP Prints or HP’s

Wide Format HP Printing is any full color or black and white print that is larger

 than 18” wide and does not exceed 59.50” wide. It is the process where ink “jets” spray ink onto the selected substraight (paper, vinyl, fabric) and allowed to dry prior to finishing.

 

Wide Format Printing is normally produced as 4 color process.

• Note: New technology allows us to print in 6 colors, see notes below on 6 colors.
• Note: Process Color is defined as the culmination of 4 primary colors that when maxed create all needed colors. C– Cyan Y– Yellow M– Magenta K– Black
• Note: The Fifth and Sixth Colors used in a 6 color application are Light Cyan & Light Magenta
• Note: HP Printer Paper only comes in one thickness which is equals to 60# offset cover stock.

   The HP’s print on a variety of papers including Matte’, Luster or Gloss.

 

 

Wide Format Laminating

Definition = Lam or Encapsulation

• Lamination: the process of covering any print on both sides with a polyethylene

             base plastic film

• Encapsulation: laminating both sides of a print and leaving a 1/8” clear boarder

            around the outside

• Over laminating: only laminating 1 side of a print.
  

All HP Prints (except the HP 9000 prints) must be laminated w/ Matte’, Luster or Gloss

laminations. This is to protect the print and add shelf life to the product.

• Note: All laminations are 99% crystal clear with a 1% drift to yellow.

 

Lamination Gages

1.75 mil / 3.00 mil / 5.00 mil /10.00 mil

Seal 60” Laminator Image

 

  

 

Innovative Marketing Tools - Part 1

Let’s talk about ways you can build traffic

You have a retail business and business traffic has slowed.  You decide you need something to drive traffic to your business, but what.

Consider TrafficTickets™.  It is an Innovative Marketing Tool to drive consumers into the new your retail establishment. The benefits will be:

• Increase sales

• Improve brand awareness at point-of-sale

• Acquire, retain and cross-sell customers

• Sell product/brand, launch new products/services, seasonal promotions, branch openings, trade shows

• Effective anywhere you need to drive customer traffic

Steps Involved in Printing

Quality Printing Is A Multi-Step Process

In business, printing is not something done with pencils the size of tree limbs. Those are left to those just learning to write. Printing can take different forms, from letterpress to offset printing, including web offset and screen print., and in order to have any product turn out as expected, there are certain steps that must be taken, and in the right order.

Without getting into a discussion on the different types of printing, the methods of preparing a job for reproduction, follows very similar methods. The first step is in the development of a concept. Many times it begins with a sketch on a napkin or on a paper lunch bag. The idea is born and then refined in trying to get the message correct and determine to whom that message applies and who will benefit the most from receiving it.